Chosen by Monk
As the rays of light at the end of the dark tunnel that has been the past 18 months of isolation and generally being shit upon from great heights grow brighter by the day, and life starts to return to some sense of normality, a healthy slew of new music, perhaps more than at any other time in ÜR’s history, continues to ping itself our way, and especially in the continuing tsunami of submissions we receive for our coveted ‘Video Of The Week’ award… Yes, as we’ve said on multiple occasions, one constant throughout the vagaries of inconsistent and often hard to stomach lockdowns is the amazing level of adaptive creativity that bands and video directors the length and breadth of the Überverse have continued to show, often in the most adverse of circumstances.
After viewing all of the entries – and, yes, we do watch every one of the 100-plus submissions we receive every week – at the end of the day (or night, depending on where you are in the Überverse), there could be only one winner… And this week it comes from rising Swedish metalcore heroes-in-the-making Imminence, and their third single of the year, the tale of the ‘Ghost’ that haunts us all.
A striking track in its own right, building slowly and defying generic metalcore norms with its scope, it is enhanced by the stunning visual treatment, which integrates the song’s underlying psychedelic feel with a combination of voodoo-inspired cinematic storytelling and some interesting camera play, especially in terms of the performance sections, which definitely, and defiantly, rise above the norm of five guys miming to the cameras, adding to overall claustrophobic feel of both the clip and the song:
- Imminence are due to play The Garage in Camden on 3 March.
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