Chosen by Monk
My latest choice cut comes from Nashville punk trio Winona Fighter, who are defiantly but gleefully affirming that they’re in the market to please no one with this, erm, very pleasing and empowering punk rock anthem all about standing up for yourself and no longer tolerating toxic relationships.
Front-woman Chloe Kinnon talked us through the background to the song:
It doesn’t take a genius to hear that [it] came from a place of anger. However, it means so much more than that.
I had recently found an unsent letter to a boy I had known in college, the type of boy you wish you had never met. In this letter, I sounded so powerless. It made me feel gross, but it also made me realize I have the opportunity to get how I really feel, after years of growth, all out on paper. Thus, ‘I’m In The Market…’ was born.
She continues:
Did you know one in three young, excited, full of potential women go to college and experience dating abuse of some sort? I wrote this song for them. I wrote it for my friends, my family, and even myself. More than it coming from a place of anger, it comes from a place of power. It comes from a place of wanting to start a conversation. I want people to be able to scream this song, mosh to this song, feel like they can gain control of their narrative.
Turning to the accompanying music video, Kinnon adds:
Filming could not have been a better experience. Jake Johnston (creative director) and Dan Masso (producer) over at We’re All Gonna Die not only perfectly brought our vision to life but made the filming process extremely fun.
The idea behind the ‘IITMTPNO’ music video was to truly match the anger and chaos of the song itself. Although the song is about a pretty serious subject matter we wanted to give it an energetic backbone to make the topic behind it easier to openly talk about. We thought why not do the same with the music video? Instead of creating something serious and solemn, we decided to run with the theme of feeling like a crazy person in narcissistic situations.
We channeled the anger and frustration that comes with that as well as the relief felt when you finally open up to those around you. Between absolutely scarring a fake therapist and thrashing around a dirty old bedroom set, there wasn’t a moment of shooting we didn’t enjoy. We are so excited for everyone to go through the rollercoaster of emotions with us when watching.