Chosen by Monk
We continue to receive a veritable tsunami of video clips – another 100+ of them in the past week alone – being sent our way in a bid to be the latest recipient of the coveted title and virtual gong of being named our favourite…
Believe me, we do watch all of the submissions, and, apart from those which don’t meet our criteria – i.e., no lyric videos, no straight performance clips and no “playthroughs” – most of them are of an extremely high quality, but there can only ever be one winner… And, to that end, this week’s selection is one which is quite possibly the single most intense and emotionally charged video we have seen so far this year. It comes from Sheffield heavyweights While She Sleeps and is the powerfully cathartic clip for new single ‘Eye To Eye’, which features a disturbing and yet spellbinding performance from frontman Lawrence Taylor, who really pushes himself to the limit in what can literally be described as a bloody brilliant presentation.
“With this song and video, we wanted to push our DIY attitude to the limits, especially with the visuals,” says guitarist Mat Welsh.
“The entire video was directed and filmed by the band. We came up with the concept, built the sets, designed the choreography, wrote the score, directed the acting, and cut the edit. It’s our biggest visual project to date.
“The song is born from an idea we’ve had for the past few years. We knew it would grow into a great Sleeps song but have never had the time within an album to focus on it and develop the idea into what it is today. It’s definitely an amalgamation of the last 10 years of the band. We wanted something that felt thrashy and something you can really blow off some steam to when you’re playing it live. We know from filming the video that it feels incredible in a room full of people. The song also contains gang vocals from Sleeps Society members – we recorded them at the warehouse (the band’s creative space in Sheffield) with 100+ people and also had members send in their vocals so we could get them on the song.
“We wanted the video to visually present what one can feel in the midst of a mind attack of any kind. Wherever the negativity is coming from, we always seem to split ourselves into two. The one who’s in pain, the one running away internally, and the one causing the pain. It’s always a battle with ourselves and we get lost in between these storms.
“The reason we wanted this to feel so disturbing is to illustrate the sheer torment the mind can generate within us all, which to anyone on the outside is completely invisible. This should serve as a wake-up call for us all to remember that each and every one of us can put on a brave face, and we often do, but no one really knows the extent of our internal universe. So it’s a way to remind us to stay compassionate to others as we walk through life.”
‘Eye To Eye’’ will feature on a new expanded Special Edition of While She Sleeps’ fifth album ‘Sleeps Society’, which will be released on 3 June via Search & Destroy/Spinefarm and adds five new and re-imagined tracks to the original, including a version of ‘Systematic’ with Enter Shikari’s Rou Reynolds on vocals. The original version of the album was released in April 2021, to critical and fan acclaim. The band chose a non-chart-eligible retailer local to them to push the album, which racked up first week numbers that would have landed them in the Official Charts Top Ten.
Co-produced by While She Sleeps guitarist Sean Long and longtime collaborator Carl Bown, ‘Sleeps Society’ is nominated for Best Production at this year’s Heavy Music Awards, with the band also nominated in Best Live Artist and Best UK Artist categories.
While She Sleeps will support Parkway Drive on their European tour towards the end of the year, with ÜK shows in London, Nottingham, Manchester and Cardiff.
Until next time, keep ‘er lit, keep ‘er between the hedges and keep on rockin’ and rollin’ with your favourite website \m/
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