By DJ Monk

Poster for Clutch 'Live From The Doom Saloon' livestream eventUS heavy bluesmen Clutch – who were due to perform three separate sets at the now-cancelled Ramblin’ Man Fair, as well as shows in Belfast and Dublin, in July – have revealed details of a streamed show, which will broadcast under the banner of ‘Live From The Doom Saloon Volume 1’ next Wednesday (27 May). They will be supported remotely by Crowbar, Blacktop Mojo and Saul.

Clutch frontman Neil Fallon told us:

“Over the past weeks, [we have] been streaming very short sets on our YouTube channel. We are excited to announce that we will be playing a much longer set and teaming up with Crowbar, Blacktop Mojo and Saul for a virtual four-band bill. “Doors” are at 8:30pm (BST], and Saul goes on at 9pm, followed by Blacktop Mojo at 9:35pm and Crowbar at 10:10pm. Clutch’s set will start at approximately 10:55pm. All times are British Summer Time [so] have a beer in your pyjamas!”

Pre-registration is for the broadcast is available now, with tickets going on sale this Wednesday (20 May) at 3pm.

Next week’s event has been produced in conjunction with Sound Talent Group (STG), and LiveFrom Events and will use cutting-edge streaming technology to close the distance between the bands and the fans.

“Sound Talent Group has been working with both Clutch and LiveFrom for the last few weeks to come up with a new spin on how to do live stream shows,” explained STG’s Tim Borror. Collectively we programmed this show to be a full night of entertainment, similar to how you would go to a concert normally. More than one band, a night of music, full band performances. We think this is going to be special and hopefully the first of many.”

Alan Rakov, of LiveFrom Media, added:

“Live streaming is a fundamentally new ingredient in the artist and fan relationship that’s here to stay. Creating a sustainable streaming strategy for an artist requires planning, partnerships and technology and we are thrilled to be working again with Clutch and Sound Talent Group to bring this show to fans globally.”

Rakov’s colleague, Steve Machin, concluded:

“The creation of new distribution channels and formats allow artists to develop deeper relationships with their audience. We believe quality productions of collaborative, multi-artist events will benefit the entire ecosystem – from headliners to support to openers – while providing amazing value and a new live experience to fans.”